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Keywords: Sourcing strategy
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Journal Articles
The fringe or national brand manufacturer? An analysis of private label sourcing strategy
Available to Purchase
Journal of Business & Industrial Marketing (2022) 37 (4): 810–822.
Published: 09 August 2021
...Xue Li Purpose Private labels (PLs) have flowed into a wide range of categories and continue to expand especially in the mass channel. This paper aims to investigate the optimal PL sourcing strategy for a retailer and the impact of different sourcing strategies on the interaction between...
