...Christina Grundström; Ian F. Wilkinson Industry standards affect the diffusion and adoption of new technology and the competitiveness of individual players but their development is not under the direct control of individual actors. Examines the role and importance of personal networks...

... in their clients′ decisionmaking processes. Argues that the researcher′s strongest defense would be adherence to formally recognized research standards adopted by the marketing profession. Addresses the question: what is professional malpractice? Describes how it may occur in marketing research, what the new...