Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-6 of 6
Keywords: Start-ups
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (13): 142–157.
Published: 18 April 2025
...Graciela Corral de Zubielqui; Peter Guckenbiehl; Janice Jones; Hussain Gulzar Rammal Purpose This study aims to explore how variations in goal congruity and lifecycle stages influence start-ups’ approaches to coopetition and how these factors shape their strategies for competing and cooperating...
Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (1): 265–280.
Published: 09 December 2024
...Priyanka Jayashankar; Tirtho Roy; Souradeep Chattopadhyay; Muhammad Arbab Arshad; Soumik Sarkar Purpose The purpose of the study is to determine how signals of market orientation and brand storytelling affect the evaluation of start-ups by Shark Tank judges. Design/methodology/approach...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (3): 507–519.
Published: 29 March 2022
...Maria Landqvist; Frida Lind Purpose Taking the perspective of a start-up company, the purpose of this paper is to analyse resource renewal in heavy business networks. Design/methodology/approach The theoretical framework is based on the Industrial Network Approach and, especially, the resource...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (13): 250–262.
Published: 29 October 2021
... aims to offer a thorough view of the dynamic and complex processes characterizing the participation of the start-ups to more than one campaign adopting a business network perspective. Design/methodology/approach In line with an explorative research aim, a multiple case study analysis is performed...
Journal Articles
Ignat Kulkov, Wilhelm Barner-Rasmussen, Maria Ivanova-Gongne, Anastasia Tsvetkova, Magnus Hellström, Kim Wikström
Journal of Business & Industrial Marketing (2021) 36 (13): 1–14.
Published: 03 September 2020
...Ignat Kulkov; Wilhelm Barner-Rasmussen; Maria Ivanova-Gongne; Anastasia Tsvetkova; Magnus Hellström; Kim Wikström Purpose This study aims to identify how the personal social capital of opinion leaders contributes to the market adoption of start-up innovations. Design/methodology/approach...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (1): 267–283.
Published: 06 December 2018
...Sofia Wagrell; Enrico Baraldi The study builds on 27 in-depth interviews, which were undertaken during 2005-2013, thus contributing detailed data about a start-up’s many and crucial interactions with different public actors. Departing from three different roles, a public partner can adopt...
