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Keywords: Steel industry
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Journal Articles
Sustainable operations in the steel industry: a study in the business-to-business context
Available to PurchaseLucas Lopes Ferreira Souza, Juliane Araújo Cardoso Costa, Keysa Manuela C. Mascena, Aleixo Fernandes, Juliana Silva Costa
Journal of Business & Industrial Marketing (2025) 40 (7): 1525–1538.
Published: 25 July 2025
... regulamentation issues are weaker (Vives, 2006 ; Križić, 2019), using a two-step structural equation modeling (SEM) approach. This trend leads to economic benefits and improvements in overall performance (Fraj et al., 2013), making the steel industry suitable for this investigation. Our findings provide...
Journal Articles
Digitalization of the buyer–seller relationship in the steel industry
Available to Purchase
Journal of Business & Industrial Marketing (2021) 36 (7): 1229–1245.
Published: 22 December 2020
... Emerald Publishing Limited Licensed re-use rights only The steel industry has been one of the key focus areas of industrial marketing and the IMP group (Johanson, 1966 ; Håkansson et al., 1976 ; Walter et al., 2001 ; Penttinen and Palmer, 2007 ; Salo and Wendelin, 2013...
Journal Articles
The role of mobile technology in a buyer‐supplier relationship: a case study from the steel industry
Available to Purchase
Journal of Business & Industrial Marketing (2012) 27 (7): 554–563.
Published: 17 August 2012
... part of the research presents an in‐depth case study in the context of the steel industry. Findings It is shown that mobile technology usage has a central role in key business relationships to improve internal and inter‐organizational coordination. Mobile technology usage grid was conceptualized...
