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Keywords: Systematic review
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (13): 45–62.
Published: 10 January 2023
...Ryuta Ishii; Mai Kikumori Purpose The purpose of this study is to review and analyze the status of word-of-mouth (WOM) research in the business-to-business (B2B) context and discuss and identify new possible future directions. Design/methodology/approach A systematic review was conducted...
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (3): 612–628.
Published: 26 June 2021
...Victor Saha; Praveen Goyal; Charles Jebarajakirthy Purpose The purpose of this paper is to present a systematic review of the available literature on value co-creation (VCC) and provide insightful future directions for research in this domain. Design/methodology/approach The extant literature...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (1): 160–179.
Published: 05 April 2021
.... Therefore, this review study contributes to the research by presenting a summary of the NC complex construct. Design/methodology/approach The authors have tried to cover the literature gap in the NC area through a systematic review. Findings The theoretical contributions of this study to the NC...
Journal Articles

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