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1-7 of 7
Keywords: Systematic review
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Journal Articles
How does a B2B trade show satisfy visitors’ needs? A literature review of visitor satisfaction: research approaches, themes and future research directions
Available to Purchase
Journal of Business & Industrial Marketing (2025) 40 (8): 1655–1671.
Published: 12 August 2025
... framework to explain the antecedents and outcomes of visitor satisfaction using the systematic review method. The influencing factors framework provides a reference for subsequent research and promotes decision-making regarding ways to improve visitor satisfaction in trade show management practices...
Journal Articles
Word-of-mouth in business-to-business marketing: a systematic review and future research directions
Open Access
Journal of Business & Industrial Marketing (2023) 38 (13): 45–62.
Published: 10 January 2023
...Ryuta Ishii; Mai Kikumori Purpose The purpose of this study is to review and analyze the status of word-of-mouth (WOM) research in the business-to-business (B2B) context and discuss and identify new possible future directions. Design/methodology/approach A systematic review was conducted...
Journal Articles
A systematic review for organizing servitization by multi-actor collaborations: lenses, factors and outcomes
Available to Purchase
Journal of Business & Industrial Marketing (2023) 38 (4): 828–851.
Published: 27 June 2022
.... The findings can consolidate the knowledge base of servitization and provide implications for the multiple fields of industrial marketing, operational management, information management and service marketing. Servitization Multi-actor Collaboration Network Ecosystem Systematic review...
Journal Articles
Business to business (B2B) alliances in the healthcare industry: a review of research trends and pertinent issues
Available to Purchase
Journal of Business & Industrial Marketing (2022) 37 (8): 1688–1705.
Published: 03 August 2021
..., hospitals, medical device manufacturers and clinical research agencies. RO1. To understand and analyse the evolution of the literature examining B2B relationships in the health-care industry. B2B Alliances Systematic review Health care The health-care industry is a high-tech...
Journal Articles
Value co-creation: a review of literature and future research agenda
Available to Purchase
Journal of Business & Industrial Marketing (2022) 37 (3): 612–628.
Published: 26 June 2021
...Victor Saha; Praveen Goyal; Charles Jebarajakirthy Purpose The purpose of this paper is to present a systematic review of the available literature on value co-creation (VCC) and provide insightful future directions for research in this domain. Design/methodology/approach The extant literature...
Journal Articles
Networking capability: a systematic review of literature and future research agenda
Available to Purchase
Journal of Business & Industrial Marketing (2022) 37 (1): 160–179.
Published: 05 April 2021
.... Therefore, this review study contributes to the research by presenting a summary of the NC complex construct. Design/methodology/approach The authors have tried to cover the literature gap in the NC area through a systematic review. Findings The theoretical contributions of this study to the NC...
Journal Articles
Systematic review of determinants of sales performance: Verbeke et al.’s (2011) classification extended
Available to Purchase
Journal of Business & Industrial Marketing (2020) 35 (8): 1359–1383.
Published: 30 September 2020
... a systematic review of sales performance research published during 1983–2018 to propose an extension to Verbeke et al.’s (2011) classification. This paper followed a systematic approach to the literature review in five sequential steps – search, selection, quality control, extraction...
