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Keywords: TISM
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (5): 573–593.
Published: 12 February 2026
... Limited Licensed re-use rights only Digital servitization (DS) Sustainability Mixed method TISM Case study With a focus on the United Nations Sustainable Development Goals (SDGs), industries have now reached a tipping point where incorporating sustainability into manufacturing...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (8): 1452–1473.
Published: 11 January 2021
... panel. Third, in the modelling phase, the total interpretive structural modelling (TISM) technique was used to examine the mutual influences among these barriers toward modelling their linkages using a digraph. Finally, in the classification phase, these barriers were graphically plotted and classified...
