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Keywords: TISM
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (5): 573–593.
Published: 12 February 2026
... of DCT . In the methodology section, we explain EFA, TISM, MICMAC analysis and single case study with their respective steps to show how we apply them in our study. We then present our results. In the discussions, we explain the major contributions of this research. Finally, we propose different well...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (8): 1452–1473.
Published: 11 January 2021
... panel. Third, in the modelling phase, the total interpretive structural modelling (TISM) technique was used to examine the mutual influences among these barriers toward modelling their linkages using a digraph. Finally, in the classification phase, these barriers were graphically plotted and classified...
