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Keywords: Technological innovation
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (13): 106–123.
Published: 13 October 2022
... and activities. As such, this study’s framework offers a novel and integrative view of how the short-run and long-run strategies of leading firms can be aligned, and how other actors can contribute to the direction of the innovation path. Technological innovation Network coordination Technology...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (1997) 12 (6): 383–399.
Published: 01 December 1997
... framework, review of related literature, methodology, findings, discussion of findings and their implications and, finally, recommendations to practitioners. © MCB UP Limited 1997 Strategic planning Technical change Technical forecasting Technological innovation Strategic planning...
Journal Articles
Journal of Business & Industrial Marketing (1994) 9 (4): 19–32.
Published: 01 December 1994
... Organizational performance New product development Performance measurement Strategy Technological innovation Telecommunications industry New product development (NPD) is important to the future growth and success of all companies. It is even more critical, however, in high technology industries...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (1993) 8 (3): 44–57.
Published: 01 March 1993
... of these barriers and makes recommendations for overcoming them. © MCB UP Limited 1993 Manufacturing industry Obsolescence Production engineering Product innovation Technological innovation JOURNAL OF BUSINESS & INDUSTRIAL MARKETING Innovation Inertia THE POWER OF THE INSTALLED BASE Paul A. Herbig...

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