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Keywords: Tractors
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Journal Articles
Journal of Business & Industrial Marketing (2007) 22 (6): 383–393.
Published: 28 August 2007
... aims to report the findings of a case study that investigated the role of branding in the industrial purchase of agricultural tractors in the UK. The study's overall conclusion is that branding can play an important role in industrial purchase decisions. Design/methodology/approach Various...
