Keywords: Transaction costs
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (4): 788–801.
Published: 15 June 2022
... and interorganizational adoption decisions in two primary ways. First, it elucidates the relationship between transaction costs and relational norms. Second, it examines the role that the shadow of past incentives has on the target-partner’s decisions to electronically integrate with the initiating partner...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (2): 341–352.
Published: 18 May 2021
...Aksel I. Rokkan; Sven A. Haugland Purpose This paper aims to develop a theoretical framework based on transaction cost economics that identifies key factors shaping public agencies’ governance of supplier relationships and related performance implications. Design/methodology/approach The paper...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (4): 623–627.
Published: 05 March 2019
... Governance B2B marketing Value chains Transaction costs Value networks Value shops The canonical exchange relationships of the “value chain” bridge sequential stages of value creation, from raw materials to finished products in the hands of the customer (Carson et al., 1999 ; Porter...
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2011) 26 (3): 162–170.
Published: 22 February 2011
... locations of a home improvement wholesaler the authors investigate the key mediating role of transaction costs for the effect of wholesale brand knowledge on buyer loyalty. Findings The results suggest that wholesaler brand knowledge effectively reduces ex‐post transaction costs incurred by the buyer...
Journal Articles
Journal of Business & Industrial Marketing (2009) 25 (1): 43–56.
Published: 22 December 2009
... and practical managers. © Emerald Group Publishing Limited 2010 Supplier relations Strategic alliances Transaction costs Taiwan An executive summary for managers and executive readers can be found at the end of this article. A strategic alliance is an ongoing, formal business...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2008) 23 (5): 301–310.
Published: 13 June 2008
... aspects of key account programs (Weilbaker and Weeks, 1997 ; Homburg et al., 2002). However, even when authors draw upon theoretical frameworks (such as power‐dependence theory or transaction cost analysis for instance), empirical tests are more often called upon in the “further research...
Journal Articles
Journal of Business & Industrial Marketing (2001) 16 (7): 518–539.
Published: 01 December 2001
...Marcos Fava Neves; Peter Zuurbier; Marcos Cortez Campomar Research of existing literature reveals some models (sequence of steps) for companies that want to plan distribution channels. None of these models uses strong contributions from transaction cost economics, bringing a possibility...
Journal Articles
Journal of Business & Industrial Marketing (1997) 12 (2): 118–133.
Published: 01 April 1997
... governance alternatives leave key design decisions unguided: which tasks to perform in‐house (hierarchy), which to contract to outside agencies (market), and which to perform jointly by economic units within and outside the firm (hybrid)? A popular current theory ‐ transaction cost analysis ‐ suggests...
Journal Articles
Journal of Business & Industrial Marketing (1997) 12 (1): 22–32.
Published: 01 February 1997
..., they learn how to deal with each other. © MCB UP Limited 1997 Business policy Interaction Technology Transaction costs The changing environment of the business market with its focus on costs, quality, flexibility and technology to meet the competitive challenges is causing major...

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