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1-12 of 12
Keywords: Transaction costs
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (4): 788–801.
Published: 15 June 2022
... the relationship between transaction costs and relational norms. Second, it examines the role that the shadow of past incentives has on the target-partner’s decisions to electronically integrate with the initiating partner. The findings from this study contribute to the virtual governance...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (2): 341–352.
Published: 18 May 2021
...Aksel I. Rokkan; Sven A. Haugland Purpose This paper aims to develop a theoretical framework based on transaction cost economics that identifies key factors shaping public agencies’ governance of supplier relationships and related performance implications. Design/methodology/approach The paper...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (4): 623–627.
Published: 05 March 2019
... of the transformation process is the “big locomotive to which transaction cost economics owes much of its predictive content” (p. 56). The empirical success of transaction cost economics is in part attributed to seminal work in marketing, examining the so-called “make-and/or-buy” decision and the management of ongoing...
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (7): 883–895.
Published: 05 October 2018
...Jinjie Xue; Hongping Yuan; Zizhen Geng Purpose This study aims to investigate impacts of classic transaction cost-related factors (i.e. partner selection cost, specific asset investment and extorting rent cost) on joint venture (JV) partner’s cooperative and opportunistic behaviour, from...
Journal Articles
Journal of Business & Industrial Marketing (2011) 26 (4): 237–249.
Published: 12 April 2011
... as antecedents of opportunism. Based on Transaction Cost Economics and Social Exchange Theory, transaction‐specific investment and relationship length are employed in the model as confounding variables of in‐group preference for opportunism and trust. Design/methodology/approach Data were collected from 109...
Journal Articles
Journal of Business & Industrial Marketing (2011) 26 (3): 162–170.
Published: 22 February 2011
... locations of a home improvement wholesaler the authors investigate the key mediating role of transaction costs for the effect of wholesale brand knowledge on buyer loyalty. Findings The results suggest that wholesaler brand knowledge effectively reduces ex‐post transaction costs incurred by the buyer...
Journal Articles
Journal of Business & Industrial Marketing (2009) 25 (1): 43–56.
Published: 22 December 2009
... and practical managers. © Emerald Group Publishing Limited 2010 Supplier relations Strategic alliances Transaction costs Taiwan An executive summary for managers and executive readers can be found at the end of this article. A strategic alliance is an ongoing, formal business...
Journal Articles
Journal of Business & Industrial Marketing (2009) 24 (3-4): 278–290.
Published: 13 March 2009
..., and on their ability to coordinate activities within the SC (Dotoli et al., 2006). We remark that the AC are only a part of all the transaction costs defined by Coase (1937) and Williamson (1975, 1981) . Moreover, the summation of P and of the AC, equaling the TC, is only a part of the so‐called “total...
Journal Articles
Journal of Business & Industrial Marketing (2008) 23 (5): 301–310.
Published: 13 June 2008
... theory or transaction cost analysis for instance), empirical tests are more often called upon in the “further research” – section than conducted in the field. More specifically, an issue remaining particularly opaque is the question to what extent key account relationships can be clearly distinguished...
Journal Articles
Journal of Business & Industrial Marketing (2001) 16 (7): 518–539.
Published: 01 December 2001
...Marcos Fava Neves; Peter Zuurbier; Marcos Cortez Campomar Research of existing literature reveals some models (sequence of steps) for companies that want to plan distribution channels. None of these models uses strong contributions from transaction cost economics, bringing a possibility...
Journal Articles
Journal of Business & Industrial Marketing (1997) 12 (2): 118–133.
Published: 01 April 1997
... governance alternatives leave key design decisions unguided: which tasks to perform in‐house (hierarchy), which to contract to outside agencies (market), and which to perform jointly by economic units within and outside the firm (hybrid)? A popular current theory ‐ transaction cost analysis ‐ suggests...
Journal Articles
Journal of Business & Industrial Marketing (1997) 12 (1): 22–32.
Published: 01 February 1997
... Transaction costs The changing environment of the business market with its focus on costs, quality, flexibility and technology to meet the competitive challenges is causing major changes in inter‐organizational business relationships. With the changes, it is becoming increasingly apparent...
