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Keywords: Transaction marketing
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Journal Articles
Information technology utilization for industrial marketing activities: the IT–marketing gap
Available to Purchase
Journal of Business & Industrial Marketing (2015) 30 (8): 926–938.
Published: 05 October 2015
... be contacted at: peter.ekman@mdh.se © Emerald Group Publishing Limited 2015 Information technology Database marketing Contemporary marketing practice Interaction marketing Network marketing Transaction marketing Previous research has shown that the effects of IT on industrial firms may...
