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Keywords: Triadic exchange relationships
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (7): 1069–1082.
Published: 07 May 2026
... only Triadic exchange relationships Network theory Retailer commitment Asset-specific investments Guanxi Channel management National Science and Technology Council MOST 108-2410-H-031-007-MY2 This work was funded by National Science and Technology Council, MOST 108-2410-H-031...
