Skip to Main Content
Keywords: Value appropriation
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (11): 2298–2314.
Published: 27 December 2021
... fundamental tenets of sales situations that account for both the complexity of the sales process and the value appropriation challenge that sales managers face. Practical implications The taxonomy will help sales managers have a better understanding of the changing complexity in the B2B sales process...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (11): 2247–2259.
Published: 07 December 2021
...Brett Letcher; Margarietha de Villiers Scheepers; Wayne Graham Purpose This paper aims to explore small firm perceptions of coopetition, focusing on coopetitive tension, balance and value appropriation realised in dyadic relationships, not considered holistically in previous research. Design...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (2): 174–182.
Published: 05 March 2018
... defined and to understand the drivers of value appropriation in business relationships. In doing so, the authors explore the role that power plays in determining the sharing of value in those relationships. Concepts such as value and power are at the heart of business relationships. Value has...
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (2): 208–219.
Published: 05 March 2018
...Jun Kang; Thomas Brashear-Alejandro; Anthony K. Asare; Sixing Chen Q3. Which firm and industry factors influence the effects of these channel strategies? The remainder of this paper is organized as follows. It begins with a review of the mechanisms of value appropriation...
Journal Articles
Journal of Business & Industrial Marketing (2014) 29 (3): 185–198.
Published: 04 March 2014
...Chris Ellegaard; Christopher J. Medlin; Jens Geersbro Purpose – Value appropriation is a central, yet neglected aspect in business exchange research. The purpose of the paper is to generate an overview of research on active value appropriation in business exchange and provide the foundation...

or Create an Account

Close Modal
Close Modal