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Thomas Brashear-Alejandro
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Journal Articles
Salesforce responsive roles in turbulent times: case studies in agility selling
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Journal of Business & Industrial Marketing (2021) 36 (8): 1286–1299.
Published: 05 July 2021
Journal Articles
Social norms in the salesforce: justice and relationalism
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Journal of Business & Industrial Marketing (2019) 34 (1): 49–61.
Published: 03 January 2019
Journal Articles
Value-based selling: a multi-component exploration
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Journal of Business & Industrial Marketing (2019) 34 (2): 360–373.
Published: 11 October 2018
Journal Articles
Entrepreneurial motivation as a key salesperson competence: trait antecedents and performance consequences
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Journal of Business & Industrial Marketing (2018) 33 (4): 405–416.
Published: 08 May 2018
Journal Articles
Interorganizational drivers of channel performance: a meta-analytic structural model
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Journal of Business & Industrial Marketing (2018) 33 (2): 183–195.
Published: 05 March 2018
Journal Articles
The effects of value appropriation strategies in channels on intangible firm value
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Journal of Business & Industrial Marketing (2018) 33 (2): 208–219.
Published: 05 March 2018
Journal Articles
Drivers of franchisor growth: a meta-analysis
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Journal of Business & Industrial Marketing (2018) 33 (2): 196–207.
Published: 05 March 2018
Journal Articles
Negative critical waves in business relationships: an extension of the critical incident perspective
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Journal of Business & Industrial Marketing (2014) 29 (4): 284–294.
Published: 01 April 2014
Journal Articles
Service process modularization and modular strategies
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Journal of Business & Industrial Marketing (2014) 29 (4): 313–323.
Published: 01 April 2014
Journal Articles
Building in sustainability, social responsibility and value co-creation
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Journal of Business & Industrial Marketing (2014) 29 (4): 304–312.
Published: 01 April 2014
Journal Articles
Innovation adoption and diffusion in business-to-business marketing
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Journal of Business & Industrial Marketing (2014) 29 (4): 324–331.
Published: 01 April 2014
Journal Articles
Industrial buyers' use of references, word-of-mouth and reputation in complex buying situation
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Journal of Business & Industrial Marketing (2014) 29 (4): 344–352.
Published: 01 April 2014
Journal Articles
“A ROSE, by any other name”…: relationship typology and performance measurement in supply chains
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Journal of Business & Industrial Marketing (2014) 29 (4): 332–343.
Published: 01 April 2014
Journal Articles
Understanding the characteristics of the growth of SMEs in B-to-B markets in emerging economies: an organizational ecology approach
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Journal of Business & Industrial Marketing (2014) 29 (4): 295–303.
Published: 01 April 2014
Journal Articles
Journal of Business & Industrial Marketing (2014) 29 (4)
Published: 01 April 2014
Journal Articles
Relationship marketing strategy: an operant resource perspective
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Journal of Business & Industrial Marketing (2014) 29 (4): 275–283.
Published: 01 April 2014
Journal Articles
ICT as a catalyst for service business orientation
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Journal of Business & Industrial Marketing (2013) 28 (6): 506–513.
Published: 26 July 2013
Journal Articles
Sales coordination and structural complexity: a national‐international comparison
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Journal of Business & Industrial Marketing (2013) 28 (6): 514–522.
Published: 26 July 2013
Journal Articles
Strategies for sustaining the edge in offshore outsourcing of services: the case of India
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Journal of Business & Industrial Marketing (2013) 28 (6): 475–486.
Published: 26 July 2013
Journal Articles
Application of customer lifetime value model in make‐to‐order manufacturing
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Journal of Business & Industrial Marketing (2013) 28 (6): 468–474.
Published: 26 July 2013
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