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Sergio Biggemann
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Journal Articles
Negative critical waves in business relationships: an extension of the critical incident perspective
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Journal of Business & Industrial Marketing (2014) 29 (4): 284–294.
Published: 01 April 2014
Journal Articles
Service process modularization and modular strategies
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Journal of Business & Industrial Marketing (2014) 29 (4): 313–323.
Published: 01 April 2014
Journal Articles
Building in sustainability, social responsibility and value co-creation
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Journal of Business & Industrial Marketing (2014) 29 (4): 304–312.
Published: 01 April 2014
Journal Articles
Innovation adoption and diffusion in business-to-business marketing
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Journal of Business & Industrial Marketing (2014) 29 (4): 324–331.
Published: 01 April 2014
Journal Articles
Industrial buyers' use of references, word-of-mouth and reputation in complex buying situation
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Journal of Business & Industrial Marketing (2014) 29 (4): 344–352.
Published: 01 April 2014
Journal Articles
“A ROSE, by any other name”…: relationship typology and performance measurement in supply chains
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Journal of Business & Industrial Marketing (2014) 29 (4): 332–343.
Published: 01 April 2014
Journal Articles
Understanding the characteristics of the growth of SMEs in B-to-B markets in emerging economies: an organizational ecology approach
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Journal of Business & Industrial Marketing (2014) 29 (4): 295–303.
Published: 01 April 2014
Journal Articles
Journal of Business & Industrial Marketing (2014) 29 (4)
Published: 01 April 2014
Journal Articles
Relationship marketing strategy: an operant resource perspective
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Journal of Business & Industrial Marketing (2014) 29 (4): 275–283.
Published: 01 April 2014
Journal Articles
The essential role of information sharing in relationship development
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Journal of Business & Industrial Marketing (2012) 27 (7): 521–526.
Published: 17 August 2012
Journal Articles
Coordinated interaction and paradox in business relationships
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Journal of Business & Industrial Marketing (2009) 24 (8): 549–560.
Published: 09 October 2009
