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Keywords: Value co-destruction
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Journal Articles
Value co-creation and co-destruction in the digital transformation of highly traditional companies
Open Access
Journal of Business & Industrial Marketing (2023) 38 (6): 1316–1331.
Published: 04 August 2022
... transformation. Value co-creation Value co-destruction Resource interaction approach Digital transformation Digital resources Friction Lubricants Digital technologies are an inherent part of every business. Digital transformation, defined as “the digitalization of previously analog machine...
Journal Articles
Value co-creation: a review of literature and future research agenda
Available to Purchase
Journal of Business & Industrial Marketing (2022) 37 (3): 612–628.
Published: 26 June 2021
... Limited 2021 Emerald Publishing Limited Licensed re-use rights only B2B Value co-creation Systematic review Value co-destruction Emerging trends Since the early twenty-first century, value co-creation (VCC) has gradually evolved to become an effective process, owing to the growing...
