... academic insights on value and value creation, the purpose of this study is to examine their effects on KAM and particularly who a company’s most important customers really are. Design/methodology/approach This conceptual paper aims to add to the customer value-oriented evolution of KAM...

... media marketing, the authors argue that Daigou, as SMBM, generates value for both customers and sellers by leveraging social media platforms. Notably, the authors highlight the importance of Guanxi networks in value creation and add a novel perspective on leveraging social media for BMs in informal...

... (2012–2013, 2017 and 2022). Findings The results show that coopetitive strategies between Brazilian wineries are encouraged by both formal and informal institutions, which results in a GI becoming a collective institution. Value creation, however, drives new entrants aiming to achieve gains...

...Ming-Chang Huang; Ting-Chuan Lin; Ping-Hsin Lin; Ya-Ping Chiu; Chi-Hung Chung Purpose This study aims to investigate whether higher value creation leads to higher value appropriation and to identify the boundary conditions in a buyer–supplier relationship that can explain why a particular supplier...

...Wen-Hong Chiu; Zong-Jie Dai; Hui-Ru Chi Purpose This study aims to explore how manufacturing firms master customer lock-in through value creation by servitization innovation strategies from the perspective of asset specificity. Design/methodology/approach A multiple case study...

... of the process of value creation, which emphasises the need to understand distinct types of outcomes of value creation and how they benefit the firms involved. This study goes beyond this by categorising these outcomes as unilateral (one actor benefits), developmental (one actor benefits from the other...

..., as indicated in previous research. In addition, it is the first research effort to consider professional social media as a communication channel to exchange content that affects the self-efficacy of PSF professionals. Fabio Cassia can be contacted at: fabio.cassia@univr.it The value creation process...

... a theoretical understanding of value creation and capture in buyer–supplier relationships. Design/methodology/approach A systematic literature review was conducted on 195 articles published in 21 leading journals in marketing, operations management and strategy disciplines. Findings An integrated...

...Paweł Brzustewicz; Iwona Escher; Jan Hermes; Pauliina Ulkuniemi Purpose This paper aims to examine corporate volunteering as a form of social responsibility carried out by companies in relationships with non-governmental organizations (NGOs). Applying the value creation concept, the success...

... to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Digital ecosystemic business environments challenge dyadic approaches to value creation and particularly to business-to-business (B2B...

... and China) represent approximately 80 per cent of global automotive sales during the period of analysis. Globalization Networks Value creation Automotive industry Innovation performance Global network coopetition According to Ahuja (2000) , the sheer number of direct links has...

.... employees, teams, organisation and connected organisations), hence, design becomes a strategic activity, as explored in the strategic design section below. Strategic design Market shaping Dynamic capabilities Value creation This paper proposes that strategic design can shape markets...

...Venkat Ramaswamy; Kerimcan Ozcan Purpose The purpose of this paper is to conceptualize the “interacted” actor and connect it with practices of managerial value creation in an interactive business world. In doing so, it accounts for the interactive agency of actors via dynamics of the creational...

... or exchanges resources by utilising other resources. Specific activities are combined in such a way that they form parts of different activity chains. Activities tend to be in the centre of value creation by causing representatives from both sides to meet, i.e. customer and seller or other actors. Various...

...Chi-Shiun Lai; Delphine Ya-Chu Chan; Chin-Fang Yang; Wei-Chun Hsu Purpose – The purpose of this study is to develop a value-creation measurement which is applicable to the supplier–overseas distributor relationship. As cross-border cooperation is increasingly important, there is yet...

... – Boundary spanning managers acting in industrial markets must master the difficult balance between value creation and appropriation. This review has provided an overview of the many managerial options for value appropriation and created knowledge on the effects of the various appropriation mechanisms...