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Journal Articles

Value creation in company–NGO collaboration in corporate volunteering

Paweł Brzustewicz, Iwona Escher, Jan Hermes, Pauliina Ulkuniemi

Journal of Business & Industrial Marketing (2021) 36 (8): 1504–1519.

https://doi.org/10.1108/JBIM-01-2020-0057

Published: 13 January 2021

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Journal Articles

The role of digital channels in industrial marketing communications

Heikki Karjaluoto, Nora Mustonen, Pauliina Ulkuniemi

Journal of Business & Industrial Marketing (2015) 30 (6): 703–710.

https://doi.org/10.1108/JBIM-04-2013-0092

Published: 06 July 2015

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Journal Articles

Analysis of content creation in social media by B2B companies

Lauri Huotari, Pauliina Ulkuniemi, Saila Saraniemi, Minna Mäläskä

Journal of Business & Industrial Marketing (2015) 30 (6): 761–770.

https://doi.org/10.1108/JBIM-05-2013-0118

Published: 06 July 2015

View article titled, Analysis of content creation in social media by B2B companies

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Journal Articles

Service value exchange in B2B electronic marketplaces

Susan Standing, Craig Standing

Journal of Business & Industrial Marketing (2015) 30 (6): 723–732.

https://doi.org/10.1108/JBIM-05-2014-0112

Published: 06 July 2015

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Journal Articles

Antecedents of social media B2B use in industrial marketing context: customers’ view

Hanna Keinänen, Olli Kuivalainen

Journal of Business & Industrial Marketing (2015) 30 (6): 711–722.

https://doi.org/10.1108/JBIM-04-2013-0095

Published: 06 July 2015

View article titled, Antecedents of social media B2B use in industrial marketing context: customers’ view

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Journal Articles

The influence of sales force technology use on outcome performance

Sergio Román, Rocío Rodríguez

Journal of Business & Industrial Marketing (2015) 30 (6): 771–783.

https://doi.org/10.1108/JBIM-01-2015-0001

Published: 06 July 2015

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Journal Articles

Industrial branding in the digital age

Heini Sisko Maarit Lipiäinen, Heikki Karjaluoto

Journal of Business & Industrial Marketing (2015) 30 (6): 733–741.

https://doi.org/10.1108/JBIM-04-2013-0089

Published: 06 July 2015

View article titled, Industrial branding in the digital age

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Journal Articles

Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context

Jedsada Wongsansukcharoen, Jirasek Trimetsoontorn, Wanno Fongsuwan

Journal of Business & Industrial Marketing (2015) 30 (6): 742–760.

https://doi.org/10.1108/JBIM-02-2013-0039

Published: 06 July 2015

View article titled, Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context

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Journal Articles

Digital communications in industrial marketing

Heikki Karjaluoto, Pauliina Ulkuniemi

Journal of Business & Industrial Marketing (2015) 30 (6)

https://doi.org/10.1108/JBIM-06-2014-0136

Published: 06 July 2015

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Journal Articles

Personal interaction and customer relationship management in project business

Tuija Mainela, Pauliina Ulkuniemi

Journal of Business & Industrial Marketing (2013) 28 (2): 103–110.

https://doi.org/10.1108/08858621311295245

Published: 28 January 2013

View article titled, Personal interaction and customer relationship management in project business

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Journal Articles

A network perspective on business models for emerging technology‐based services

Teea Palo, Jaana Tähtinen

Journal of Business & Industrial Marketing (2011) 26 (5): 377–388.

https://doi.org/10.1108/08858621111144433

Published: 14 June 2011

View article titled, A network perspective on business models for emerging technology‐based services

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Journal Articles

Developing the value perception of the business customer through service modularity

Emmi Rahikka, Pauliina Ulkuniemi, Saara Pekkarinen

Journal of Business & Industrial Marketing (2011) 26 (5): 357–367.

https://doi.org/10.1108/08858621111144415

Published: 14 June 2011

View article titled, Developing the value perception of the business customer through service modularity

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Journal Articles

Framework for modularity and customization: service perspective

Anu Bask, Mervi Lipponen, Mervi Rajahonka, Markku Tinnilä

Journal of Business & Industrial Marketing (2011) 26 (5): 306–319.

https://doi.org/10.1108/08858621111144370

Published: 14 June 2011

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Journal Articles

Providing a method for composing modular B2B services

Martin Böttcher, Stephan Klingner

Journal of Business & Industrial Marketing (2011) 26 (5): 320–331.

https://doi.org/10.1108/08858621111144389

Published: 14 June 2011

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Journal Articles

QFD‐based modular logistics service design

Yong Lin, Saara Pekkarinen

Journal of Business & Industrial Marketing (2011) 26 (5): 344–356.

https://doi.org/10.1108/08858621111144406

Published: 14 June 2011

View article titled, QFD‐based modular logistics service design

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Journal Articles

Aligning industrial services with strategies and sources of market differentiation

Chris Raddats

Journal of Business & Industrial Marketing (2011) 26 (5): 332–343.

https://doi.org/10.1108/08858621111144398

Published: 14 June 2011

View article titled, Aligning industrial services with strategies and sources of market differentiation

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Journal Articles

Investigating issues and challenges for customer involvement in business services innovation

Hanne Westh Nicolajsen, Ada Scupola

Journal of Business & Industrial Marketing (2011) 26 (5): 368–376.

https://doi.org/10.1108/08858621111144424

Published: 14 June 2011

View article titled, Investigating issues and challenges for customer involvement in business services innovation

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Journal Articles

Notes for modularity in business services

Pauliina Ulkuniemi, Saara Pekkarinen

Journal of Business & Industrial Marketing (2011) 26 (5)

https://doi.org/10.1108/jbim.2011.08026baa.001

Published: 14 June 2011

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Value creation in company–NGO collaboration in corporate volunteering

The role of digital channels in industrial marketing communications

Analysis of content creation in social media by B2B companies

Service value exchange in B2B electronic marketplaces

Antecedents of social media B2B use in industrial marketing context: customers’ view

The influence of sales force technology use on outcome performance

Industrial branding in the digital age

Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context

Digital communications in industrial marketing

Personal interaction and customer relationship management in project business

A network perspective on business models for emerging technology‐based services

Developing the value perception of the business customer through service modularity

Framework for modularity and customization: service perspective

Providing a method for composing modular B2B services

QFD‐based modular logistics service design

Aligning industrial services with strategies and sources of market differentiation

Investigating issues and challenges for customer involvement in business services innovation

Notes for modularity in business services

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