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Journal Articles

The role of digital channels in industrial marketing communications

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Heikki Karjaluoto, Nora Mustonen, Pauliina Ulkuniemi
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2015) 30 (6): 703–710.
https://doi.org/10.1108/JBIM-04-2013-0092
Published: 06 July 2015
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Journal Articles

Analysis of content creation in social media by B2B companies

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Lauri Huotari, Pauliina Ulkuniemi, Saila Saraniemi, Minna Mäläskä
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2015) 30 (6): 761–770.
https://doi.org/10.1108/JBIM-05-2013-0118
Published: 06 July 2015
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Journal Articles

Service value exchange in B2B electronic marketplaces

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Susan Standing, Craig Standing
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2015) 30 (6): 723–732.
https://doi.org/10.1108/JBIM-05-2014-0112
Published: 06 July 2015
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Journal Articles

Antecedents of social media B2B use in industrial marketing context: customers’ view

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Hanna Keinänen, Olli Kuivalainen
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2015) 30 (6): 711–722.
https://doi.org/10.1108/JBIM-04-2013-0095
Published: 06 July 2015
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Journal Articles

The influence of sales force technology use on outcome performance

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Sergio Román, Rocío Rodríguez
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2015) 30 (6): 771–783.
https://doi.org/10.1108/JBIM-01-2015-0001
Published: 06 July 2015
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Journal Articles

Industrial branding in the digital age

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Heini Sisko Maarit Lipiäinen, Heikki Karjaluoto
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2015) 30 (6): 733–741.
https://doi.org/10.1108/JBIM-04-2013-0089
Published: 06 July 2015
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Journal Articles

Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context

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Jedsada Wongsansukcharoen, Jirasek Trimetsoontorn, Wanno Fongsuwan
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2015) 30 (6): 742–760.
https://doi.org/10.1108/JBIM-02-2013-0039
Published: 06 July 2015
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Journal Articles

Digital communications in industrial marketing

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Heikki Karjaluoto, Pauliina Ulkuniemi
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2015) 30 (6)
https://doi.org/10.1108/JBIM-06-2014-0136
Published: 06 July 2015
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Journal Articles

Intentionally developed business network for mobile marketing: a case study from Finland

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Jari Salo, Jaakko Sinisalo, Heikki Karjaluoto
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2008) 23 (7): 497–506.
https://doi.org/10.1108/08858620810901257
Published: 22 August 2008
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