Keywords: Value in use
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Journal Articles
Journal of Business & Industrial Marketing (2012) 27 (2): 132–141.
Published: 27 January 2012
... strategies that affect their priorities, decisions, and actions. It is itself a mental model of how the customer conceives the fulfillment of a specific task. In this paper the needing is operationalized as a profile of three dimensions containing six functions that represent desired value in use...

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