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Keywords: Values
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Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (8): 1323–1334.
Published: 12 May 2020
...Ehtisham Anwer; Sameer Deshpande; Robbin Derry; Debra Z. Basil Therefore, unlike consumer marketing, there is a lack of understanding, both in industry and in academia, of whether (and how) personal values (PV) of people within the buying center, organizational values (OV) of buying organization...
Journal Articles
Journal of Business & Industrial Marketing (1995) 10 (2): 34–47.
Published: 01 May 1995
... of clubs (Ruby,Sapphire, Emerald, Diamond) tied to sales performance (“America′s best sales forces”, 1989). Symbols are not always directly related to sales performance. Some are used to reinforce salesforce values such as service, excellence or quality. A regional sales manager for John Deere wears...
