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Keywords: Vertical integration
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (4): 690–702.
Published: 23 May 2019
...Rahul Priyadarshi; Srikanta Routroy; Girish Kant Purpose The purpose of the paper is to identify, analyze and select the enablers for vertical integration of Aloe vera supply chain (AVSC) so that rural employability will be enhanced in the context of Rajasthan, India. Design...
Journal Articles
Journal of Business & Industrial Marketing (2001) 16 (3): 219–238.
Published: 01 June 2001
... with its large multinational biotechnology suppliers. Who should Dairyland be partnering with, and can Dairyland balance supplier dependency in an attempt to avoid being eliminated from the channel? © MCB UP Limited 2001 Channel relationships Partnering Agriculture Vertical integration...

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