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Keywords: Word-of-mouth recommendation intention
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (3): 413–428.
Published: 21 January 2026
... the supplier’s perspective and lacks a systematic exploration of the causal relationships in the VBS mechanism when viewed from the customer’s perspective. This study aims to examine how customer perceived value influences repurchase intention and word-of-mouth recommendation intention through the mediating...
