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Volume 20, Issue 6
1 June 1999
Journal of Business Strategy Cover Image for Volume 20, Issue 6
Review Article| June 01 1999

HAVE YOU MADE A WRONG TURN IN YOUR APPROACH TO MARKET? Available to Purchase

Robert Waggoner
Robert Waggoner
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1999
Journal of Business Strategy (1999) 20 (6): 16–21.
https://doi.org/10.1108/eb040038

There are many ways to gain entry into a given market, but they don't all lead to profitability.

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© MCB UP Limited
1999
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