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Purpose
The purpose of this column is to provide the author's opinions about key issues in strategy and the future to the readership.
Design/methodology/approach
Opinion column.
Findings
The column finds that traditional approaches to anticipating the future do not, in fact, work.
Research limitations/implications
The column is based not on rigorous research, but on the author's experience of planning engagements across a wide variety of private and public enterprises.
Practical implications
The column alerts readers to the dangers inherent in some traditional ways of planning.
Originality/value
The column expresses opinions that the author believes have not been expressed in quite this way before.
© Emerald Group Publishing Limited
2006
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