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Purpose

An interview with Patrick Viguerie, director in McKinsey & Company's Atlanta office and Mehrdad Baghai managing director of Alchemy Growth Partners on The Granularity of Growth, which looks at company growth and development with an emphasis on Global 600 sized organizations.

Design/methodology/approach

This briefing is prepared by an independent interviewer.

Findings

The interview discusses The Granularity of Growth and suggests that if you look at companies and particular industries you find that the growth rates within industries tend to vary more widely than growth rates across industries.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

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