The purpose of this paper is to highlight the business growth opportunities available from franchising in the UK and abroad.
The paper presents the value of franchising for strategic business development.
The paper finds that franchising is becoming one of the most popular methods for growing a business, particularly where international growth is an objective. It should be seriously considered by any business which operates through a network of outlets.
Just about any business that operates through a branch network could benefit from considering franchising as a development option. In simple terms, the advantages include quicker growth through more highly motivated operators, using someone else's money and effort, to open and run the outlets.
The paper highlights franchising as a development option for businesses that operate through a branch network.
