Is Your Company Marketing Oriented?

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1 March 1988

Editors

Nicholas Beutell;

Nicholas Beutell

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Tejinder Billing

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Review Article| March 01 1988

Gordon Canning, Jr.

Vice President, Cresap, a division of Towers, Perrin Company, in New York City

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Publisher: Emerald Publishing

Online ISSN: 2052-1197

Print ISSN: 0275-6668

1988

Journal of Business Strategy (1988) 9 (3): 34–36.

https://doi.org/10.1108/eb039225

In recent years, corporate management has come to recognise that the most successful companies are those with a clear marketing orientation.

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1988

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