... of pricing and CEOs of pricing software vendors to understand how the best-performing companies use pricing to drive profits and select pricing technologies. Then, supported by the Professional Pricing Society, the world’s largest organization dedicated to pricing, the authors conducted a 2020 survey of 540...

... sources. Here, Informant B (Vice-CEO, transportation) remarked that it is dangerous to have decision-making concepts and procedures that are too well-defined, as they might restrain intuiting, stating, “You need to have some basic rules, but if you’re too tied up with concepts and formulas, then you won’t...