... A. Stumpf can be contacted at: steve.stumpf@villanova.edu © Emerald Group Publishing Limited 2011 Consumer behaviour Counterfeiting Brazil A highly valuable asset to every business is its brand. Pirates and counterfeiters are able to steal billions of dollars from businesses each year...

... 2010 Consumer behaviour Decision making Consumer marketing Sales I confess: it was the cover of the book that caught my eye. Bright yellow, with a single‐word title: Nudge. In black silhouette, a mama elephant gives her baby a shove on his rump with her trunk. What...

...Srividya Raghavan Purpose Consumer behavior comprises acquisition, consumption and disposition behaviors. Businesses have generally been most concerned about producing and distributing goods and have thus focused on consumer acquisition and consumption behaviors. But as companies increasingly...

... Group Publishing Limited 2010 Pricing New products Relationship marketing Computer software Pricing policy Consumer behaviour When a company has a product or service ready for market, how can it use price to attract the attention of buyers and induce them to buy it? Two factors...

...Scott F. Latham; Michael R. Braun Purpose In this paper, the authors build a prescriptive framework for managers to help assess potential shifts in consumer behavior during economic recession. The framework offers a guide to help evaluate the extent of customer attrition risks, and to devise...

... to continue to amass more power, but the victories must be assured. A loss will signify to others that the victor is superior to one's self. Consumers Consumerism Marketing strategy Consumer behaviour The concept of marketing warfare became popular in response to the environment of the 1970s...