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Keywords: Price setting process
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2012) 33 (4): 28–39.
Published: 13 July 2012
...Stephan M. Liozu; Andreas Hinterhuber Purpose This paper seeks to examine the influence of pricing orientation on the price‐setting process in industrial firms. Design/methodology/approach The authors designed a qualitative inquiry based on the principles of grounded theory...
