Keywords: Product management
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Journal Articles
Journal of Business Strategy (2009) 30 (2-3): 28–39.
Published: 27 February 2009
... in a framework that can be extrapolated to apply to non‐web‐based businesses. © Emerald Group Publishing Limited 2009 Worldwide web Innovation Service Product management Experience Design Systematically serving and wowing customers, delivering more by doing less, customer experiences...
Journal Articles
Journal of Business Strategy (2009) 30 (2-3): 70–77.
Published: 27 February 2009
.... This decision enabled us to explore a number of interesting possibilities without the project becoming too broad for our timetable and scope. © Emerald Group Publishing Limited 2009 Consumer research Product management Product development Product planning Innovation “Innovation...
Journal Articles
Journal Articles
Journal of Business Strategy (2006) 27 (6): 18–28.
Published: 01 November 2006
... boomer generation Demographics Product design Product management When 80‐year‐old Martha Smith wants to boil a cup of water in her microwave, she turns the dial to the popcorn setting and hits “start”. Unable to easily adjust the digital timer on the device, she repeats this three times before...
Journal Articles
Journal of Business Strategy (2004) 25 (2): 10–17.
Published: 01 April 2004
... Product management When retailers do study product economics at this level of detail, however, they typically find that a third of their square footage is being tied up by products that do not make an economic profit (above the cost of capital) for the store. Another third of space is typically...

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