... strategy Service industries Competitive advantage Service innovation has become essential for achieving a competitive advantage. Innovative services are not only sought in traditional service sectors, but also in manufacturing companies. For example, energy providers supplement their energy...

... Service industries Corporate strategy Providing needed attention to nurture and scale a new services business does not happen unless the CEO commits to providing key resources and sufficient investment. If a services business is to succeed in a product‐centric environment, it must have more than...