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Purpose

The purpose of this paper is to explore the local residents’ perception of the meaning and importance of conserving cultural heritage assets in Saadani village.

Design/methodology/approach

This study applied an exploratory research approach to assess the local residents’ perception over the meaning and importance of conserving cultural heritage in Saadani village in Pwani region. The study used semi-structured interviews, observations and archaeological surveys to collect data from 134 respondents at the village.

Findings

The findings from the study revealed that the residents are aware of the meaning and importance of conserving cultural heritage assets in the village. Further, the respondents are also aware of the different strategies that can be used to improve the management and conservation of the cultural heritage assets in the area.

Practical implications

The research revealed that the residents have sufficient knowledge regarding importance and means to conserve culture heritage. Such information may be used to improve the overall process of designing and implementing cultural heritage management (CHM) initiatives.

Originality/value

No similar studies on this subject matter have been conducted in Saadani village. The information generated by this study will be essential for officials, policymakers, developers and local authorities on the importance of involving local community members in designing and implementing CHM and conservation projects.

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