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Publisher’s Note

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Effective messages for public health campaigns

Adamantia Kechagia; George Tsourvakas; Lamprini Piha
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Skincare influencers’ impact on purchase intention – brand image as mediator

Ling Ling Tan
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Impulse in motion: how hedonic behavior mediates the effect of online sales promotions on mobile apps shopping behavior

Emmanuel P. Paulino; Anna Liza Aterrado; Bernard Rodriguez Letrero
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The rise of the metaverse in marketing strategies

Sana Chebab
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The relationship between perceived asymmetry of commitment and channel behavior: a moderated mediation model

Fanglan Pang; Shanshan Ma
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