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Keywords: Anthropomorphization
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Journal Articles
Image congruence and visual object structure of anthropomorphic advertisement-eye movement research based on self-construct
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Journal of Contemporary Marketing Science (2021) 4 (2): 260–279.
Published: 24 August 2021
...Wei Li; Yushi Jiang; Miao Miao; Qing Yan; Fan He Purpose Enterprises often use anthropomorphic images to display products. In this study, by discussing the differences of the anthropomorphic images of juxtaposition and fusion, the authors can distinguish the boundary conditions of the influence...
