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Keywords: Approach behavior
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Journal Articles
Journal of Contemporary Marketing Science (2020) 3 (1): 81–98.
Published: 14 May 2020
...Ruijuan Wu; Xiaoqian Ou; Yan Li Purpose The objective of this study is to examine the effect of human model facial presentation (a smiling facial expression vs a neutral facial expression vs no facial presentation) on consumers' approach behavior and to determine the mechanism and boundary...
