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Keywords: Emotional receptivity
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Journal Articles
Is a smiling model better? A study based on apparel e-retailers
Available to Purchase
Journal of Contemporary Marketing Science (2020) 3 (1): 81–98.
Published: 14 May 2020
... presentation on approach behavior. In the relationship between facial presentation and approach behavior, the moderating effects of emotional receptivity and the situation were significant. To be specific, for participants with high emotional receptivity, smiling facial expressions led to the highest approach...
