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Keywords: Eye movement experiment
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Journal Articles
Journal of Contemporary Marketing Science (2019) 2 (1): 23–33.
Published: 22 July 2019
... be avoided as much as possible. Xuejun et al. (2006) pointed out when investigating the layout design of perfume advertisement through eye movement experiment design that perfume bottle located in the lower part of advertisement can attract consumers’ attention most, and the advertisement...
