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Keywords: Image elements
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Journal Articles
Research on the best visual search effect of logo elements in internet advertising layout
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Journal of Contemporary Marketing Science (2019) 2 (1): 23–33.
Published: 22 July 2019
..., in order to avoid the pre-judgment of the test for the purpose of the experiment, 80 additional filler online advertisements were added. Therefore, each testee was required to watch 160+80=240 pieces of stimulation materials. Findings On one hand, when the image elements are fixed for an advertisement...
