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Keywords: Online advertising
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Journal Articles
Journal of Contemporary Marketing Science (2020) 3 (3): 385–410.
Published: 30 October 2020
...Mohitul Ameen Ahmed Mustafi; Md Sajjad Hosain Purpose The paper aims at identifying the role of online advertising on the purchase intention (PI) of smartphones of Bangladeshi customers. The independent variable (online advertising) has been divided into five dimensional segregations...
Journal Articles
Journal of Contemporary Marketing Science (2019) 2 (1): 23–33.
Published: 22 July 2019
...Yushi Jiang Purpose The purpose of this paper is to control the size of online advertising by the use of the single factor experiment design using the eight matching methods of logo and commodity picture elements as independent variables, under the premise of background color and content...
