...Khayrat Ayyad; Ahmed Farouk Radwan Purpose Artificial intelligence is increasingly embedded in strategic communication infrastructures, yet limited empirical research has examined the institutional conditions under which AI contributes to communication effectiveness. This study develops and tests...

...-facing functions – can also help explain ethical responsibilities, risks and limitations to users, even as everyday practices and dominant platforms strongly shape how people ultimately use these technologies. Second, strategic communication enables proactive engagement with emerging digital risks (Yue...

... The article is conceptual-theoretical in nature but takes inspiration from a prior analysis of course contents of English-speaking strategic communication programs around the world. Findings The authors argue that the interaction between academic theory and practice, on top of the interplay between...

... Emerald Publishing Limited Licensed re-use rights only Chief communication officers Corporate communications Executive learning Managerial learning Strategic communication Businesses and societies worldwide face significant challenges, marked by political instability and economic...

... conceptualization of transboundary, long-term crises. Yet, as it is a distinctive type of crisis, there needs to be more research exploring emergent strategic communication issues. This research is needed because one of the critical challenges in today's “global risk society” is that local, regional, national...

...Pia Sue Helferich; Henriette Heidbrink; Thomas Pleil; Lars Rademacher Purpose Due to several ecological, technological and social disruptions, the role, structure, and significance of strategic communication in our society are changing. Communication professionals must navigate constant flux...

...Célia Belim; Raphaël Baptista Purpose This study aims to investigate the understanding, uses, gratifications and perceptions of artificial intelligence ( AI ) integration within strategic communication, focusing on insights from Portuguese communication professionals. With AI increasingly...

...: How can organizations respond effectively when a subsequent crisis emerges before the earlier one is fully resolved, or what we call chronologically, consecutive, unresolved crises? Contingency planning Crisis communication Decision-making Strategic communication Communication planning...

... their respective merits and limitations in teaching strategic communication. The intention is to address the specific needs of students pursuing a minor in communication, as well as those in programs where they may have limited exposure to communication units, as is often the case in business schools. Design...

... are developed in media relations courses. The subsequent theory of the normative and functionalist paradigm, the excellence theory, is indeed the most taught by our respondents, with new terms such as “strategic communication” being currently proposed as a natural transition from public relations. Lastly...

... Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Corporate communication Financial information Decision-making Investor relations Strategic communication In modern capital markets, financial communication has emerged as a strategic tool for firms to shape...

...Anne Gammelgaard Ballantyne; Christiane Marie Høvring; Rasmus R. Hansen; Tobias Alsted Nielsen Purpose This study aims to examine how structured peer feedback fosters reflexive learning and supports the development of professional communication competencies in strategic communication studies...

...Miriam Hautala; Vilma Luoma-aho; Jason C. Brown Purpose As the polarized information environment and technological advancements, such as artificial intelligence, enable the creation and spread of malicious content online, strategic communication can be misused in unpredictable ways. This paper...

... CSR as an institutionalized practice and explicating the strategic communication approaches NGOs employ in the CSR field. Design/methodology/approach We conducted interviews with 14 international NGO managers in Switzerland. Findings NGOs unanimously defined the CSR field in Switzerland...

...Bhupesh Joshi Purpose The purpose of this paper is to examine how strategic communication (SC) can complement the efforts of organisations and individuals involved in development projects in community settings. Design/methodology/approach This paper recognises the current debates in SC...

... in China. Practical implications The study provides practical insights on strategic communication for increasing and sustaining CV participation among SOE or PE employees by enhancing motivations, ultimately resulting in community and social benefits. Social implications The study enables...

... Emerald Publishing Limited Licensed re-use rights only Strategic communication National cultures Multicultural societies Diversity management Corporate branding India ranks as the world’s first most populous country, boasting nearly 1.4 billion inhabitants (World Bank, 2024...

...Anette Svingstedt; Mats Heide Purpose Listening is often ignored and not understood as an organizational strategic resource. In this conceptual article, we explain why listening is downplayed by combining the two research fields, namely service management and strategic communication. We propose...

...Linda Dam; Anne Marie Borsai Basaran Purpose The current study seeks to understand the strategic communicative processes in which various health information seeking media sources impact intentions to engage with opposing positions of specific health behaviors such as COVID-19 vaccine hesitancy...

...Julia Levasier Purpose This study links the notion of responsible strategic communication to the field of lobbying at the European (EU) level. It provides empirical findings on the relevance of informal interaction and communication in EU public affairs (PA). Focusing on functional expectations...