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There has been growing interest in the use of non-conventional materials in the construction industry, and their introduction has presented both opportunities and challenges to researchers and engineers worldwide. This paper gives a brief overview of new and emerging materials in construction. The background to their introduction is introduced and discussed within the context of sustainable construction, with the significance of sustainable material selection highlighted. Attention is specifically drawn to the importance of considering both the cost and environmental implications when any new material is introduced into construction. The main barriers to application of new materials within the construction industry are discussed in detail with reference to the development of an advanced composite bridge decking system. Based on this, a successful model for conversion from academic excellence to commercial viability is suggested.

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