...Tristan Bunnell Purpose Evidence from the UK shows that public relations (PR) in schools initially met with resistance but has since entered a second phase, that of “post marketisation”. But, it is still believed that unqualified and untrained administrators practise it in schools. Little formal...

... and promotion are discussed. The paper concludes by providing an analysis of the limitations of the current research and discussing future directions for research on school marketing. © Emerald Group Publishing Limited 2004 Education Marketing policy Schools Public relations The introduction...

... office and moderate the impact of complaining parents on their schools. When bridging,principals aim at obtaining parental support through promoting public relations. © MCB UP Limited 1990 Administration Education Interviewing Public Relations Elementary School Principals as Boundary...