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Today′s managers are overwhelmed by the sheer volume of available information. This requires a conscious management process to identify what information is of value. Coupled with this is the speed at which new information becomes available, creating ever‐changing scenarios on which to base decisions. The catalyst for this change has been the“T” (for technology) in IT. However, the objective of this course is not to produce an expert in new technology but rather to help managers to gain a greater appreciation of how information can empower them to become more effective. Seeks to demonstrate that companies which manage information strategically can radically alter the competitive potential of their business.

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