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Proposes that, due to the changing market, companies can no longer work with the logistic systems of the past but must develop new logistic concepts, logistic management and control systems to support the new concepts. Discusses the importance of order penetration point (OPP)within the development of time‐based management and control systems. Concludes that creativity in product development, production and distribution must be based on strong modern logistical foundations to survive in the competitive market.

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