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The publisher of the Journal of Fashion Marketing and Management wishes to retract the article: Gopi, R.K., Lavuri, R. and Sudhakar, K.F. (2024), “Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research”, Journal of Fashion Marketing and Management, Vol. 28 No. 5, pp. 980-996. https://doi.org/10.1108/JFMM-03-2023-0080

It has come to our attention that there are statistical errors present within the article. As part of an investigation into the article’s findings, the authors were requested to provide a copy of the data so that the editorial team could verify the findings. The authors were unable to provide the requested data. As a result of these concerns, the findings of the article cannot be relied upon.

The publisher of the journal sincerely apologises to the readers.

The retracted article is available at: https://doi.org/10.1108/JFMM-03-2023-0080

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