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Apparel exports by OECD countries and imports of developing countries, the counter‐flow of international trade in apparel, were examined. Application of a gravity model indicated that proximity was important in determining the marketing destinations of apparel exports of OECD countries. There was a large variation in apparel imports to the developing countries from the developed countries, and while generally increasing, there were also large fluctuations over time. The trade flow was explained by differentiation of products and inequality of income in the developing countries. Regression analysis was used to determine the factors which influenced apparel imports of developing countries from OECD countries. The result indicated that income level was the most important determinant, and that apparel imports were income elastic. Market conditions, and remarkably, market barrier, had no significant impact.

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