Successfully adopting ERP in the fashion industry is a complex process that involves integrating technology and organizational culture. Analysing the influence of culture is critical to successful implementation and maximizing ERP benefits. The fashion industry, characterized by a strong dynamism and competitiveness, presents specific challenges that an ERP can mitigate.
This study aims to examine the influence of culture on organizational decision-making supported by ERP systems within fashion companies. To achieve this, a novel theoretical model was developed, combining earlier stablished frameworks proposed by Ruivo et al. (2014) and Côrte-Real et al. (2019), alongside with cultural variables drawn from the rich context of Hofstede (1984), and tested using SEM–PLS with data from European fashion professionals.
Our study emphasizes that fostering collaboration, leveraging data analytics, and considering cultural contexts are crucial for maximizing the value of ERP systems in fashion. These factors lead to improvements in both financial performance and strategic decision-making.
It offers valuable insights for both fashion industry practitioners and researchers. For businesses, fostering collaboration, leveraging data analytics, and considering cultural contexts are crucial for successful ERP implementation.
Researchers can build upon this study to explore the influence of technology adoption and organizational change on ERP systems within fashion, and the broader implications of cultural factors across various industries.
The research sheds light on a previously understudied area, emphasizing the impact of cultural dimensions like individualism/collectivism, masculinity/femininity, and long-term/short-term orientation on the perceived ERP value.
