Preliminary explorations of a pattern language for innovation management

The apparel design process involves gathering and analysing information on fashion trends, markets and past line sales and editing ideas for successful combinations of fabric, style and price. These ideas are the result of creativity. Creativity is most often modelled as a problem‐solving process involving complex chaotic systems. In the fields of architecture and software design, pattern languages have been developed to help understand the various fundamental components and dynamics of complex systems by using a series of related generic problem‐solving patterns empirically proven to be successful in a specified context of forces. Patterns record existing knowledge to make it rapidly and easily accessible and communicated between different users. A pattern language for the apparel design process could channel creative efforts and enhance communication between design team members by providing them with a common working language. Furthermore, pattern languages are increasingly used in the design of software and user‐interface programs (Booch 1996; Gamma et al. 1994). Preparing the ground by developing a pattern language for apparel products could save resources and time as well as improve the quality of future customised information.