Zero income survival times for ten fashion retailers

This paper explores the liquidity (solvency) position of ten prominent high street retailers using both the traditional measures of Current Asset Ratio and Quick Asset Ratio and the a more innovative measure the Defensive Interval. The paper sets out to establish, using the available accounting data, how long such companies could survive if a zero cash in‐flow situation were to arise. This is explored in the light of terrorist threats from a variety of quarters aimed at high street retailers.